The A.P.C. men’s and women’s collections have always had a unique and trendy style, but it’s never been highly publicised. The brand’s designer, Jean Touitou, is very adept at being ‘anti-fashion’, but nevertheless his designs are always stylish and trendy; A.P.C. is a brand that’s timeless and its casual, laid-back style is suitable for everyone. A.P.C. jeans are perfectly cut and comfortable; for children, look out for the straight cut jeans which have the same design as the standard adult version, exclusively on Little Fashion Gallery - the only other stockist apart from A.P.C.’s own site.