MAX & LOLA

“Perfect imperfection”. This conceptual phrase sums up exactly the intention of Kaatje Sandra, the flamish designer of the most underground and exclusive children’s brand on the market. Each Max & Lola garment seems like a contemporary art happening, the subtle and considered projection of an idea or a unique and spontaneous mini concept, thought up by Kaatje. The strong colours of the season - mustard, faded rust - are seen in tinted zones and animate the deconstructed cuts and textured fabrics; the garments themselves become more subdued, next to each other, surprised by their design, their personality and their comfort. Max & Lola today pushes forward the boundaries of children’s fashion, establishing itself as alternative and avant-garde, promoting not only vitality but also lots of humour.“La parfaite imperfection”!