« Better children for a better world » is the claim of Plan Toys. Minimalist and aesthetic, these toys are designed to develop children’s imagination as well as their physical fitness. Not just fun, the Plan Toys products are also ethical: the toys are made from rubber wood, the colouring agents are natural, the boxes are produced from recycled materials. The toys are manufactured using renewable energy and a tree planting programme has been put in place! This is what you would call intelligent toys, as they are created to increase the children’s awareness and responsibility for the protection of the planet. Their overall vision: to build a better future.