With a father who was a member of the Beatles and a mother who was a photographer, Stella McCartney was definitely born under an artistic star. Her collections explore all facets of femininity: relaxed appeal, humour and sensuality. With a constant desire to innovate and develop the brand further, she has now launched a children’s collection, Stella McCartney Kids collection, which reflects all the elements that have made her main line so successful. The majority of the collection is made from organic cotton and comprises comfortable basics with beautiful finishing touches. And there’s always humour; Stella McCartney Kids is an adventure like Max and the Maximonsters, the designer’s favourite children’s book, where a joker fox meets a sheriff in uniform and where each garment carries the first name of a child.