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Nike doesn’t really need any introduction as its success and renown are irrefutable. Its trainers, with the famous “swoosh” designed by Carolyn Davidson in 1971, are seen all over the world and on lots of celebrity feet. The idea? Sports shoes that are good-looking and highly technical. Just do it! Nike trainers with “Air” technology act like shock absorbers and make running easier; and of course, it’s not by chance that the logo represents the wing of the goddess of victory Niké, the fastest of them all. Nike may sponsor several top level athletes, but its shoes have also become real fashion accessories that are beautifully designed and colourful.