Bellerose, it’s urban, most definitely! Its collections have a casual, laidback style but without being in any way sloppy; each garment has discreet little details which enhance it, a silvery thread here, a buttoned flap there, all aesthetic details, but they’re functional too. If you adopt the Bellerose style, then you’re choosing a ‘life style’, with an undeniable cool factor attached! It’s a look in the style of Isabel Marant, but for children. You’ll find check shirts nonchalantly knotted and with turned back sleeves, which you can wear over a plain T-shirt, or there’s a faded denim, military style jacket … The Bellerose colours are subdued and easy to mix and match, the cuts are comfortable and always totally on-trend. Bellerose strikes a good balance for creating a ‘street’ look, tinged with a certain style and sophistication.