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Those who already know the brand will confirm that Album di Famiglia clothes have an inimitable style that is uniquely their own, and puts them way ahead of anyone else. Designed by Monica Rusconi, the brand is an Italian family affair, and its spirit is based on simple but effective values, on which its reputation has been built: the highest quality materials, chosen by the designer with the baby's comfort in mind, and tailored into cosy and practical clothes. With regard to colours, the palette is worthy of a colourist from Farrow & Ball!. Album di Famiglia is definitely the undisputed pioneer of relaxed and sophisticated 'lounge wear' for babies and children.