Little Fashion Gallery's first ever shot visual - a statement
Created in November 2006, Little Fashion Gallery has opened the children online concept store market and now offers about 200 brands in fashion, furniture, books and toys. Every product is chosen for its great quality and its originality in order to offer you a unique and wide selection.
In 2013 LFG launched its first own fashion label for children aged 2-10 years. Right from the very first week the brand ranked number one in the sales on the site.
Little Fashion Gallery brand stands out through a unique style in keeping with the values: Cool, Fashion and Free. The collection offers casual and basic pieces in comfortable and trendy materials at affordable prices.
As soon as it was launched, Little Fashion Gallery gathered very good critics from both its clients and the professionals:
What the press says:
“On the internet, it’s www.littlefashiongallery” who makes the difference. We find Little Marc Jacobs in exclusivity on this website. It’s also a must-have experience for all the little upscale brands like Imps&Elfs, Wowo, Quincy or Tuss (...)” – Sophie Gachet – ELLE Magazine – April 2008
“From February the 20th, A.P.C. dresses children for the summer with simple and easy to live pieces, created in exclusivity for Little Fashion Gallery, the mini trendy online concept-store. Irresistible.” – Le Figaro et vous – 13 February 2012
What the clients say:
“Dear Nathalie, Congratulations!!! I have just received my order… I’ve been following your on-line boutique, but not yet had the time to order something! I’m impressed! Not only is the service remarkable, but your sense of detailing is very pleasant! You are a perfect setting for brands who tend to lose credibility with their packaging. You just made me a supporter!! Best Regards.” – Loica
The brands on our site are all carefully chosen for a specific reason: they may be complementary to other brands, sometimes they are well-known brands, sometimes very edgy or quirky. Our original vision has not changed because Little Fashion Gallery is here to make life easier for its clients by responding to their fashion and design desires.
The site thus sells its own fashion brand LFG as well as famous brands such as: : Petit Bateau, Chloé kids, Finger in the Nose, Agnès B, C de C by Cordelia de Castelane, Little Marc Jacobs ; shoe brands like Converse, Aigle, Start Rite and New Balance. Design and furniture brands like Egmont, Inke Heiland or Œuf NYC.
Since 2008, Little Fashion Gallery has launched its own magazine, the Little Fashion Book, so as to strenghten its positioning as a trendsetter. With 25.000 copies, this magazine is unique and designed by LFG's team. Sent together with a children story, it's addressed to the whole family.
The company’s structure has grown rapidly but healthily, thanks to E.P.I. group’s support which has entered Little Fashion Gallery’s capital in July 2007 and in January 2009. Thus, the team has grown in France and in its subsidiary in England, in order to allow us to double our turnover each year since our launch.
In January 2011, it’s a new era for Little Fashion Gallery since Jaïna Capital, the investment fund hold by Marc Simoncini, symbolic figure in the French web market and founder member of Meetic, is now the major shareholders of the company. This collaboration has set up by keeping the unique spirit of Little Fashion Gallery in order to accelerate our international development by reinforcing our marketing actions and our presence abroad.
Marie Soudré-Richard - CEO